With even more big news from Universal this week (see: The Return of King Kong), Nintendo and Universal Parks have announced that they will be teaming up to develop theme park attractions dedicated to the games, worlds, and characters of popular Nintendo franchises. The big move is in line with Nintendo’s ambition to bring in more money by finding new ways to license and profit from its popular franchises like Mario and Legend of Zelda.
“Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks,” the announcement reads. “The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games.”
There were few details regarding the attractions or firm dates in this announcement, but more information will be shared as the companies’ creative teams begin to collaborate and create the future concepts. With the willingness to be less protective over its video game franchises and to work with Universal, Nintendo hopes to capture the imagination of the next generation of gamers, and bring new “spectacular, dedicated experiences” based on Nintendo games, characters and worlds.
The agreement represents a significant partnership between the two entertainment entities, as Nintendo expands the range and popularity of its characters and intellectual property.